My work ethic
Design is about learning through failure—‘fail fast, fail early.’ For me, it’s not a straight path but a messy, iterative process where mistakes lead to breakthroughs and ever-evolving outcomes.
When asked, ‘What’s your design process?’, I say: there isn’t one. No problem is the same, and no solution should be either. Every challenge deserves a tailored approach, driven by collaboration and fresh perspectives.
I’m familiar with many tools
Jira
Pendo
Sketch
Figma
Confluence
Claude
Beyond the day job
In 2015, I began my creative journey with a National Diploma in Graphic Design, laying the groundwork for my career. By 2018, I had achieved a BA Hons in Graphic Communication, ready to explore the broader world of design. That same year, at Dabbl, I was introduced to Product, UX, and UI design by my first mentor, Adrian Forster—a turning point that reshaped my perspective. Frustrated by the subjectivity of graphic design, I was drawn to the objectivity of UX and Product Design, where decisions are driven by data, user needs, and business goals. Over the past eight years, this passion has propelled me to grow into my role as a Senior User Experience Designer.
Right now, my priority is to learn from experienced leaders who are deeply passionate about design and have well-thought-out strategies. I’m eager to absorb as much knowledge as possible, honing my skills and broadening my perspective to become the best designer I can be.
Formal Education
Managing User Experience Strategy - Nielsen Norman Group
Foundation HTML, CSS + Javascript - SuperHi
BA Hons, Graphic Communication - Norwich University of the Arts
National Diploma, Graphic Design - Cambridge Regional College
Two Day Growth Hacking Course - Growth Tribe
My career timeline
2025-2026
2022-2024
2021-2022
2019-2021
2018-2019
Senior UX Designer at Flexera
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Senior UX Designer at Elastic Path
Joined as a UX Designer in January 2022 and promoted to Senior UX Designer in January 2024. As the sole designer within my product team, designed and launched Subscriptions and Multi-Location Inventory, co-managed and expanded the design system alongside the Director of UX, and mentored a co-op designer for a year and a Junior UX Designer throughout their tenure. Combined PostHog dashboards and session analysis with customer research through Customer Success to inform design decisions, partnering with the Product Manager to prioritise friction points and feature requests, while facilitating workshops and UX forums to align teams around actionable outcomes.
UX Designer at Alfo Deep Tech
Headhunted by the founders—including a former CTO of Goldex—to modernise the front end and overhaul the UI of their flagship SaaS product, SABR. Worked closely with them to shape its future vision and brand identity around its target audience, prioritise design initiatives, and embed user-centred design and continuous feedback within a small, agile team, balancing user needs with technical feasibility.
Lead UX Designer at Goldex Technologies
Led user research and end-to-end design for Goldex’s website and mobile app, translating customer interviews into high-fidelity prototypes and working with in-house app developers and an external web team. Designed and launched Goldex Academy, an educational resource that drove a 26% increase in organic traffic, 140% growth in monthly deposits, and a 220% increase in trade sizes within four months, earning coverage in Fintech Finance News, Crowdfund Insider, and Finextra. As the sole UX advocate, championed research and user-centred design with the founders, aligning user needs with product and business goals.
Digital Designer at Dabblinvest
Owned all aspects of company design: Led end-to-end design efforts, including product features, prototyping, competitor analysis, and marketing assets. Delivered a cohesive brand across the website, social media, and advertisements, aligned with business goals.